The cheery title track zoomed up the charts, giving the group their fourth #1 single on the Billboard Hot 100 charts in the USA – setting a record that still holds for Scandinavian acts – while future singles like “Fading Like A Flower”, “Spending My Time” and “Church Of Your Heart” was waiting in the wings.
Releasing an album called “Joyride” and flying around the world for interviews and promotion when the US Army had just launched Operation Desert Storm in Kuwait, can hardly be called optimal timing.īut in the spring of 1991, most things seemed to go Roxette’s way. The world, however, was hardly on a joyride when the album was released. With ‘Joyride’ the whole album was in the can.” The song came very easily, and I instantly knew it was a hit: it would provide the album with a great title, ‘hello, you fool I love you’ was a cool hook. I had read an interview with Paul McCartney, where he said that ‘writing songs with John Lennon was just a long joyride’. And that’s exactly how I felt about ‘Joyride’. But despite that pressure, they never thought it was difficult to deliver. Their sound was spot-on, they had produced a string of hits, and everybody was waiting for the next one. It was like the whole pop world revolved around them. “Björn Ulveaus once told me how he felt when ABBA recorded “Mamma Mia”. Some artists would have found this pressure hard to handle. Unsurprisingly, “Joyride” therefore carried a heavy weight on its shoulders the album was supposed to cement Roxette’s new-found status as a global hit phenomenon, proving that the chart successes of 19 was no fluke. The albums three US #1 singles “The Look”, “Listen To Your Heart” and “It Must Have Been Love” and other big hits like “Dressed For Success” and “Dangerous” had almost overnight transformed the dynamic duo of Marie Fredriksson and Per Gessle into a world-wide hit phenomenon that would soon pave the way for other Swedish pop acts during the 90’s. To celebrate, this autumn ”Joyride” will be released as a 4-album vinyl and a 3-CD box, containing the original release as well as previously unreleased or hard-to-get material that paints a fuller picture of a ride that still puts a smile on peoples faces. On Sunday March 28, Swedish group Roxette celebrate the 30th anniversary of their third album “Joyride” – the much anticipated follow-up to the band’s spectacular 1989 global break-through “Look Sharp!”.`
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